In October 2015, Wild Works named Jazwares as the master toy partner for the Animal Jam brand.
Jazwares began developing figures, playsets, and plush items that launched internationally in 2016.
Animal Jam shirts, books, notebooks, wristbands, tote bags, in-game currency and mouse pads are sold on the Animal Jam Outfitters site.
In Animal Jam, players who are mainly children and teenagers discover and learn various facts about zoology using the game's numerous features, including mini-games, adventures, parties, and social interactions.Later in 2013, a second Animal Jam mobile game was made available for purchase, titled "AJ Jump." A significant portion of all revenue Animal Jam collects goes to support National Geographic's worldwide conservation efforts.